Sirena Brochure had a whole set of requirements, a lot of text and almost everything that Sirena Technologies does. The brochure had to churn out an attractive design keeping in place all requirements. This process was a trip in itself. This post shares the nuances of a real world design process.
The brief consisted of a lot of text descriptions of products and offerings of Sirena. A lot of bullets and single lines, short paragraphs. The structure of text was upto two levels of sub bullets.
We first started with fixing a design template – two fold or three fold? out of A3 or A4? straight cut or silhouette cut? fold variations with discussions and review of the text, we arrived at key things the design must do. Bot is the hero while IoT Products and rest of Sirena activities are second. This translated to choice of images, and restructuring of the text. Rest of the iterative process was finding the right visual balance, interest and emphasis on elements on each page and fold.
We cannot get the best out without design iterations. Every element in the brochure had to be precise and polished hence, we played with compositions, layouts, colours, fonts and images to get the best output. The challenge was always the perceived “hard line” requirements. Continue reading