Ship sets sail, full throttle now.

It has been two years since the ship set its sail. It was the usual party that Jack Sparrow would pick, but more unusual ones on the way, in the sea! The ship was also built in the sea as we sailed along!

“Where were we sailing? Where to? How big was the ship? A ship that had no anchor!”

Sirena started as a humanoid Robotics company from India, which continues to be its main endeavor. In a sea of technology, that is accessible to all, what new, useful and exciting could we offer? Using the same tech solution on which NINO (Sirena’s flagship robot) is built, could provide music solutions for homes. Yes! The ship set its sail. We have, not one, but a range of speakers – Chorals – ready for pre-order! The team has since grown in tens, some reaching out to catch the sharks or dolphins, some building the decks, some test firing the guns – the flag is hoisted and ship is moving on.

What went into making Choral a classy desirable product?
The design team ensured, with several iterations, samples, rejections – that the best product lands in the hands of the user. Care was taken in choice of material, its texture and colors. The placement of the logo, its size. The package was designed and proto-typed. What to include or not in the box. How best could we make the buyer, the user, feel that they have indeed chosen wisely? It would be half baked if the presentation did not do justice to the real product. It would be unfair to glorify something that was not. Design team ensured users can truly feel the class of the product in the visual language, imagery and photography – ensure that you get to feel the product, in a true sense!

Wonderful by design. But what is it?
We feel good about design, also giving few choices to the users in the range of products and colors available. All is good, but a speaker is a speaker. No! Choral range of speakers go beyond the everyday. Bluetooth solutions have glitches – those are old seas. In the new sea, Wi-Fi solution is much more robust and feature rich. First, it is App controlled! Control what you play – from phone, web or any other source available to WiFi. Control what each Choral plays – if you have a few Chorals, you can make each play a different track or combine some into groups. Chorals are small, light and can be moved around, placed almost anywhere. Choral1 comes with a LED light solution – control its beat and color! Fix it into any light stand*

Choral lamp stands
The dish is as good as it tastes and it tastes good. But it is the crockery that makes so much of a difference. What better way to enhance the experience than to provide the crockery too – the Choral lamp stands!Design and engineering team experimented and created a range of stands, keeping in mind modern, classic and rustic interiors where they may be used. Pick any that suits you. More designs continue to be added.

Great design, great features, but is it easy?
When an entire solution rests in a mobile App for the user, it becomes extremely essential to ensure App is user friendly and easy right from the start. Apart from being delightful, engineering and design team worked hard to cater to all use cases to make user’s experience seamless in all situations. Adding and freeing Chorals, setting up groups, controlling colors of Choral1 LED, streaming music of your choice is all easy to do in the App. The most thought and testing went into making your very first setup experience easy and straight forward. After all design is best when it becomes invisible!

Speakers now available for pre-order. In months much more will happen. Jack Sparrow is somewhere on the deck appearing with his compass. He may change course or may steer deep. The team goes on and on.The ship is at full throttle!

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